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An evergreen guide to clear copy, heading structures, alternative text, and link labeling.
Avoid using vague links like 'Click Here' or 'Read More'. Write descriptive labels like 'View Case Studies' or 'Download Report'.
Alt text should describe the content and purpose of an image clearly and concisely without using redundant phrases.
A: They establish content hierarchy, helping search bots and screen readers index and navigate pages.
A: Typically one or two brief sentences, focusing on the content and context of the image.
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